From Prototype to LVMH Podium: How BizDev Propelled The ShowCase into the Heart of Global Luxury Retail
When Luxury Meets Digital
Selling an Hermès bag, a Tiffany solitaire, or a Patek Philippe watch is not merely about displaying product sheets on an online platform. In a sector where every gesture, every word, every silence counts,
However, for several years, luxury houses have been facing a structural transformation. Digital continues to gain ground: e-commerce, live shopping, showrooming, personalized video calls, virtual avatars, etc. And while major brands master the scenography in their boutiques, they struggle to recapture this emotional requirement in their digital channels.
It is in this context that The ShowCase was born, a Swiss startup founded with a clear ambition: to revolutionize remote luxury sales. Thanks to an elegant and discreet technological solution, The ShowCase transforms a simple video call into an immersive remote encounter. The product, presented in a display case, regains all its nobility. The salesperson, assisted by an intuitive interface, can personalize each interaction. The magic works again.
But to break into the exclusive world of international luxury, a good idea is not enough. It still needs to be turned into a business. This is where we, BizDev , stepped in.
Luxury, Emotion, and the Limits of Traditional Digital
Luxury is built on the intimacy of the relationship. The salesperson becomes an advisor. The act of purchase becomes a ritual. Every detail matters. The packaging, body language, lighting, silences. Everything is calibrated to create a suspended moment.
However, this experience, by definition in-person, was abruptly challenged by the pandemic, and then by changes in post-COVID purchasing behavior. Brands had to adapt: improved e-shops, video appointments, 3D try-ons, live platforms, etc.
Yet, one observation persists:
- Body language is absent.
- The product loses its staging.
- The relationship becomes functional, even cold.
Digital remains a tool, but it struggles to become an experience.
However, in luxury, perceived value depends on the experience lived. Without it, the storytelling collapses. Emotion fades. And conversion becomes uncertain.
It is in this context that The ShowCase offers a radically new solution.
The ShowCase: a Swiss Innovation for High-End Phygital
The ShowCase
is not just a video conferencing tool. It is a
- a high-definition product-oriented camera,
- a sober and refined presentation space,
- a multi-directional microphone,
- an intuitive interface connected to all communication tools (Teams, WhatsApp, Zoom…),
- remote scenography options.
Objective: to reproduce – or even enhance – the experience of a physical presentation remotely.
The salesperson remains in control. They can tell a story, handle a product, and interact with the client fluidly. And most importantly, they once again become the orchestrator of a personalized encounter. It’s a mobile stage for emotion.
The promise: “A luxury setting for a high-end remote relationship.”
The ShowCase elevates remote presentations to the demanding level of face-to-face interactions. It is a concrete answer to the need for relational continuity in luxury.
But how can such an innovation be introduced into groups as complex and structured as LVMH, Richemont, or Kering?
The BizDev Method: Structuring, Strategy, Execution
Innovation alone is not enough. It requires
We support our clients from A to Z with a proven methodology:
1. Multi-Stakeholder Penetration Strategy
Luxury is a Complex Ecosystem:
- The CTO analyzes technical compatibility.
- The CMO ensures brand image consistency.
- The Retail Director decides on in-store deployment.
- The CEO decides on strategic investments.
Our first challenge was to identify the right contacts for each house, in each territory (Switzerland, France, Italy, United States, Middle East, Asia). To achieve this, we have:
- mapped the organizational charts of major brands,
- defined a tailored message for each profile,
- prepared a specific approach kit (videos, presentations, personalized pitches).
2. Creation of Sales Tools
Based on our strategic audit, we designed:
- a multi-language high-end sales pitch,
- custom contact templates for each decision-making role,
- video demonstration scripts integrating storytelling and business value.
3. Targeted Prospecting + Demonstrations
We then launched a global multi-channel prospecting campaign:
- LinkedIn,
- Hyper-personalized Emailing,
- Strategic Calls,
- Invitations to VIP demonstrations.
Each appointment was managed by BizDev and The Showcase team, transformed into an immersive live experience.
4. Closing & Development
Once the demonstration was completed, we supported The ShowCase in:
- the management of feedback and objections,
- the connection with innovation teams,
- the sales follow-up and pilot trial proposals.
All with an absolute guarantee: every contact generated by BizDev was qualified, a decision-maker, and active in a purchasing cycle.
Results and Global Breakthrough
Success was swift.
Access to Major Houses
Within 12 to 18 months, we achieved:
- appointments with nearly 80% of the world’s major luxury brands,
- direct exchanges with the retail, digital, and innovation departments of groups such as LVMH, Richemont, Chanel, Kering.
Selection and International Recognition
The ShowCase was:
- selected among 950 startups from 75 countries for the LVMH Innovation Awards,
- awarded in the Retail & Omnichannel category at the closing ceremony in the presence of Bernard Arnault,
- invited to exhibit at Viva Technology Show, a global showcase for innovation.
“This award recognizes The ShowCase’s ability to transform a digital interaction into an emotional sales moment.”
Commercial Acceleration
The results are spectacular:
- integration into several luxury groups for pilot deployments,
- remote sales of very high-value items,
- an emblematic case: the sale of a Tiffany solitaire for over $1 million via ShowCase.
“Thanks to The Showcase, we sold a Tiffany solitaire for over one million dollars. Today, we sell pieces for $100,000 every week. “ — Malik Abu Gazeh, Tiffany & Co.
A Method Applicable to other Sectors: Medtech, Industry, High-Value Services
Our method doesn’t stop at luxury.
At BizDev, we support Swiss and international companies in:
- medtech (where remote product presentation is crucial),
- industrial subcontracting (where innovation must be demonstrated, often remotely),
- B2B technology services (where access to decision-makers is the real barrier to sales).
Each time, our approach remains the same:
- clear strategy, sharp positioning,
- powerful tools and differentiating pitches,
- direct access to the right contacts,
- value-added demonstration,
- measurable commercial conversion.
Growth is not a matter of luck; it’s a matter of method.
The ShowCase is the perfect example of a high-potential Swiss startup that, thanks to structured and proactive support, has succeeded in:
- penetrating the luxury market,
- convincing the largest groups,
- converting trials into commercial results,
- becoming a global benchmark for high-end phygital.
This success is no coincidence. It is the result of a targeted strategy, rigorous execution, and a precisely activated network.
At BizDev , we don’t just ‘advise’. We open doors, build bridges, and generate revenue.
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If you have a high-potential product or service, but don’t know how to sell it internationally or to premium accounts…
Contact us. We guarantee one thing: you will be connected with the right decision-makers.
