Key Takeaways – Outsourcing your Sales Force: Saving Time and Achieving Results
Webinar of July 24, 2025
On July 24, 2025, we had the pleasure of hosting a strategic webinar on a pressing topic for growing businesses: sales force outsourcing. Over 50 registrants joined us to understand how to improve sales effectiveness, without sacrificing quality or control.
This webinar was an opportunity to present our proven methodology, used with innovative startups as well as demanding multinational corporations. For nearly 40 minutes, we shared practical insights, ultra-targeted prospecting tools, and the mistakes to absolutely avoid.
Why Discuss Outsourcing Today?
With BizDev, we support companies that want to grow rapidly and intelligently in complex, often niche markets.
Our observation is simple: business development has become too specialized a profession to be left to improvisation. Time, expertise, pace, market culture… everything is accelerating. And leaders no longer have the luxury of making mistakes or testing risky approaches.
Outsourcing your sales force enables you to:
- Reduce fixed costs (recruitment, training, management)
- Access cutting-edge marketing and sales expertise
- Generate measurable and rapid results
- Maintain essential contractual flexibility in an uncertain market
But you still need to know how to do it effectively.
Ultra-targeted Prospecting that Finally Generates Qualified Appointments
The foundation of all business development is knowledge of your market and your targets. In this webinar, we emphasized the importance of a perfectly calibrated message.
90% of pitches fail, not because the product is bad, but because the message is not clear, not aligned with client needs, or simply too focused on the offering and not on perceived value.
Here are the steps we follow:
- Identify the right stakeholders – We target the true decision-makers, not just intermediaries.
- Understand industry challenges – In-depth industry monitoring is crucial to adapt your message.
- Craft a high-value message – We build pitches based on client pain points, by highlighting concrete and immediate benefits.
- Utilize multiple contact channels – Email, LinkedIn, phone calls, events… but always with a consistent message.
Each time, we produce a pitch, a concise PDF, and a multi-format version, adapted for multi-channel prospecting.
Result: qualified appointments, in less than three weeks, with the right contacts.
Why most Sales Messages Fail
A good product is not enough. What we have observed is that even innovative companies fail to capture the attention of their prospects. Why? Because they:
- Talk about themselves, instead of talking about client problems
- Use technical language, incomprehensible to a non-expert decision-maker
- Send standard messages that give the impression of spam
To succeed, you must:
- Create a tailor-made message, written from the client’s perspective, not from the product’s
- Use the language of the target sector, adopt the decision-maker’s conventions
- Rely on a differentiating angle: what you do better or differently than others
The BizDev Method – from Strategy to Appointment Setting
Our method unfolds in three main stages, which we presented in detail:
1. Strategy
Before any prospecting, you need to know where to go and why. We support our clients to:
- Map priority segments
- Identify key stakeholders
- Define a differentiating positioning
- Build messaging and pitch tools
2. Operational Implementation
We act as an outsourced sales team, capable of:
- Actively prospect
- Rigorously qualify leads
- Set appointments on behalf of the client, ensuring a high conversion rate
Our team consists of senior, French-English bilingual profiles, with extensive sectoral agility: foodtech, luxury, technical industry, SaaS, etc.
3. Reporting and Adjustments
Each action is tracked, analyzed, and optimized:
- Number of leads contacted
- Response rate
- Appointment rate
- Client feedback
Through this approach, our clients save time, gain leads, and achieve results.
Conclusion: What’s Next for You?
Outsourcing your sales force is a strategic decision. It means entrusting a high-value mission to experts, to focus on what you do best: delivering your products and services.
Our agency, based in Geneva, currently supports ambitious organizations across more than 10 sectors, spanning 3 continents. Whether you are a startup or a large corporation, we have the methodological framework and field expertise to generate concrete, measurable, and rapid results.
